Feel Ghood Music’s singer-songwriter, BIBI new face for Alvogen Mercilon advertisement campaign. On July 16th, 2021, Alvogen Korea which is the No. 1 company that domestically and globally sells oral contraceptive pill ‘Mercilon’ since 2020, released their new advertising video campaign featuring BIBI. The video caught many eyes and become very popular especially among the younger women in their 20s as it shows honesty and the charming side of her.
The video campaign will have three episodes containing relatable events of women’s daily life according to their slogan, “My PICK is always Mercilon,” which is made for the female consumers especially in their 20s who focusing their life on present ‘me’ rather than worrying about the future ‘me’. All of them can be view either on TV or Youtube channels as those platforms will get much attention and ratings from the targeted consumers.
Watch Bibi New Mercilon Campaign, “My PICK is always Mercilion”
The new model of the Mercilon campaign, singer-songwriter BIBI, made headlines by appearing on music entertainment programs recommended by Tiger JK and Yoon Mirae, the CEO of Feel Ghood Music. She made a strong impression and gain a lot of popularity through OST such as “Monster” and “Oh! Master”, also latest Bibi new album “Life Is A Bad Bi…” which telling her subjective thoughts about life.
Kim Yi Seul, the Manager of Alvogen Korea for Mercilon said that through this advertisement campaign, the company wanted to show the female consumer that they can choose their life the way they want to be, particularly for those who struggle between ‘Life for Me’ and ‘Life that I Want’. This advertisement is meant to make them enjoy their daily life more freely and hopefully, the message that is delivered in the campaign can be received warmly by the consumers.
Since 1992, Mercilon has become the most popular oral contraceptive drug in Korea. It has been 30 years and the company is still striving to improve women’s life and health by giving reliable information about contraception to the consumers. This campaign allows the consumer to love themselves even more and encourage them to live the way they want.
BIBI New song WHY Y (Feat. Tiger JK)
BIBI, which is chosen as the model of this campaign is the youngest member of her agency, Feel Ghood Music. She appeared in some music shows, such as “The Fan” and recently she release an album titled “Life is a Bi…” which is now available on all music platforms. BIBI new song featuring Tiger JK as Dingo Freestyle’s project, WHY Y.
If you like BIBI, don’t forget to always support her by following BIBI on Instagram @nakedbibi and wait for her new releases!