Renowned South Korean female rapper Ash B Hi Lite Records join forces on August 15, 2021. Hi Lite Records had given an alert about their new member on August 13 with a teaser video uploaded on Hi Lite official Instagram page. They asked the public to take a guess on Hi Lite new artist and grant a special gift for those who guessed it right.
A few hours before revealing the identity of their newly joined artist, Hi Lite Records made an announcement that they will release a video performance of the new member of Hi Lite family. At 5PM KST Hi Lite revealed Ash B as their new artist along with a freestyle performance of Dick Up uploaded on Hi Lite official youtube channel.
Dick Up Freestyle Performance By Ash B Hi Lite Records New Artist
Ash B Hi Lite records signing is not something that new to the public. Former CEO of Hi Lite Records Paloalto approach her since spring last year, Ash B finally undertook the offer to join Hi Lite in January 2021 and signed the contract. Ash B stated that Paloalto was the one who gave her the biggest encouragement to do music in Hi Lite Records. Ash B has lost her mettle a lot for getting some displeasing words about her music from her previous label.
The public reacted rapturous for the news of Ash B Hi Lite Records’. Fans of Ash B are also eagerly anticipating for more releases of the artist on her new label. Hi Lite later announced that Ash B will release her new album on August 22, 2021. Coming up with Brat Of The Year as the album title, Ash B had been working on the album for the past several months before officially announced as the new artist of Hi Lite Records.
Talking about the upcoming album, Brat Of The Year will be filled with perky and light music, a perfect album to be released on a summertime. The album intended to show about Ash B herself with much of direct teasing, explicit lyrics, and intimacy appeal. Alluding to the previous statement about the album manifesting herself, Ash B wants the public and fans to see her just the way she is. As for now, Ash B really esteemed her image and she is really satisfied about it.
Ash B Profile
Ash B (birth name : Joo Yoonjung) is a superlative female rapper from South Korea that just signed with Hi Lite Records, a label founded by rapper Paloalto in 2010. Ash B has been actively working as a musician since 2013 and made her debut on September 5, 2014 with a digital single titled Who Here. She keeps on evoking the public interest with her solid rap and a prepossessing charm.
Ash B made an appearance on Unpretty Rapstar (a rap survival show for female rappers by Mnet) 2 and 3 as a contestant. She successfully advanced to the semifinal and became the third runner-up after Soyeon of (G)I-DLE. Ash B also appeared as a contestant on Show Me The Money Season 5 but she did not pass the round.
Ash B x Raudi Make It POP